Amul's India 3.0 : Based on 50 years of Amul Advertising
By VariousChronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book details
- Paperback
- 232 pages
- English
- 935264140X
- 9789352641406
About Various
various is the correct author for any book with multiple unknown authors, and is acceptable for books with multiple known authors, especially if not all ar Read More about Various
More Books By Various
Historical Fiction Novels -40 Assorted Historical Fiction Novels
Used Book
20 Romance, Poetry, Drama & Literary Criticism Fiction Novels Assorted Titles
Used Book
Retiring Well on a Poor Man's Budget : 1,001 Ways to Stretch Your Income and Enjoy Your Golden Years
Used Book
Pace Picante Sauce: 40th Anniversary Recipe Collection; a Treasury of Tex-mex Cooking
Used Book
The New Workplace: Transforming the Character and Culture of Our Organizations
Used Book
Twenty-sixth annual Bookbuilders West book show, 1996 : celebrating books through the years
Like New
Amazing Diabetes Breakthroughs (Natural Remedies and Medical Miracles That Really Work)
Used Book
People who bought this also bought
The Outward Mindset: Seeing Beyond Ourselves book by The Arbinger Institute
New Book
Lead from the Outside: How to Build Your Future and Make Real Change book by Stacey Abrams
New Book
Men are From Mars, Women are From Venus, Children are from Heaven book by John Gray
New Book
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science book by Norman Doidge
New Book
SynchroDestiny: Harnessing the Infinite Power of Coincidence to Create Miracles book by Deepak Chopra
Used Book
The Vortex: Where the Law of Attraction Assembles All Cooperative Relationships book by Esther Hicks
New Book
Poor Economics: The Surprising Truth about Life on Less Than $1 a Day by Abhijit V. Banerjee
New Book
Stock Market Logic: A Sophisticated Approach to Profits on Wall Street
Used Book
The Super-rich Shall Inherit the Earth book by Stephen Armstrong
New Book
The Purpose Driven Life : What on Earth Am I Here For? book by Rick Warren
Used Book
How Democracies Die: What History Reveals About Our Future book by Steven Levitsky
New Book
Age Happens (Retired Edition): The Best Quotes and Cartoons About Growing Older
Used Book
The Downing Street Years book by Margaret Thatcher
New Book
The Book of Uncommon Prayer book by Constance Pollock
Like New
Choicemaking: for Co-Dependents, Adult Children and Spirituality Seekers
Used Book
The Complete Good Fat/ Bad Fat, Carb & Calorie Counter book by Lynn Sonberg
New Book
Safari Guide to East African Birds book by Jonathan and Angela Scott (Safari Guide to East Africa)
New Book
Gandhi: A Political and Spiritual Life book by Kathryn Tidrick
New Book
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win book by Maria Konnikova
New Book
The Secret Letters of the Monk who Sold His Ferrari book by Robin Sharma
New Book
Any Situation, Create Fierce Agreement, and Get What You Want In Life book by Anthony Sullivan
New Book
Telling Others: a Practical Approach to Sharing the Christain Faith
Used Book
The Mind of a Patriot: Patrick Henry and the World of Ideas book by Kevin J. Hayes
Used Book
Chicken Soup for the Couple's Soul book by Jack Canfield
Used Book