Amul's India 3.0 : Based on 50 years of Amul Advertising
By VariousChronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book details
- Paperback
- 232 pages
- English
- 935264140X
- 9789352641406
About Various
various is the correct author for any book with multiple unknown authors, and is acceptable for books with multiple known authors, especially if not all ar Read More about Various
More Books By Various
20 Romance, Poetry, Drama & Literary Criticism Fiction Novels Assorted Titles
Used Book
Retiring Well on a Poor Man's Budget : 1,001 Ways to Stretch Your Income and Enjoy Your Golden Years
Used Book
Pace Picante Sauce: 40th Anniversary Recipe Collection; a Treasury of Tex-mex Cooking
Used Book
Reader's Digest Select Editions: Envy by Sandra Brown, Entering Normal by Anne Leclair, A Mulligan for Bobby Jobe by Bob Cullen and Secret Sanction by Brian Haig
Used Book
The New Workplace: Transforming the Character and Culture of Our Organizations
Used Book
Twenty-sixth annual Bookbuilders West book show, 1996 : celebrating books through the years
Like New
Amazing Diabetes Breakthroughs (Natural Remedies and Medical Miracles That Really Work)
Used Book
People who bought this also bought
Conspiracy: A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire book by Ryan Holiday
New Book
The New Contented Little Baby Book: The Secret to Calm and Confident Parenting book by Gina Ford
New Book
All Grown Up: Living Happily Ever After with Your Adult Children by Roberta Maisel
Used Book
Shop Class as Soulcraft: An Inquiry Into the Value of Work book by Matthew B. Crawford
New Book
Scientology 8-80: The Discovery and Increase of Life Energy in the Genus Homo Sapien book by L. Ron Hubbard
Used Book
The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker
New Book
Sacred Influence: How God Uses Wives to Shape the Souls of Their Husbands book by Gary L. Thomas
New Book
The 4-Hour Work Week : Escape the 9-5, Live Anywhere and Join the New Rich
New Book
A Taste of Japan: Food Fact and Fable, What the People Eat, Customs and Etiquette
Like New
The Madness of Crowds: Gender, Race and Identity book by Douglas Murray
New Book
AI Superpowers: China, Silicon Valley, and the New World Order book by Kai-Fu Lee
New Book
Reader's Digest Cooking Smart for a Healthy Heart (Delicious Recipes for Life)
Used Book
Working Backwards: Insights, Stories, and Secrets from Inside Amazon book by Colin Bryar
New Book
Dining in the Kingdom of God: The Origins of Eucharist according to Luke
Used Book