List of Books by Neil Rackham. See all books authored by Neil Rackham
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources book by Neil Rackham
New Book
SPIN Selling: Situation Problem Implication Need-payoff book by Neil Rackham
New Book
About Neil Rackham
Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for over 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Mr. Rackham is the author of more than 50 articles and several books.