Branded? Products and their personalities book by Gareth Williams

By Gareth Williams

Description
Bio

What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them. Through a series of snapshots of the products or advertisements of key companies such as Coca Cola, Levis and McDonalds, this work focuses on the links between brand and consumer behaviour, decoding hidden messages and analyzing marketing strategies. Brands are grouped by their key characteristics: some promising authenticity and reliability, others offering technological empowerment or a luxurious lifestyle. Brands and their meanings - formed as much by consumers as they are by product designers or marketing directors - are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.

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Book details

Format Hardcover
Pages96 pages
LanguageEnglish
ISBN101851773258
ISBN139781851773251

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Book Condition

Condition : Used Book This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book