Built to Last : Successful Habits of Visionary Companies book by James C. Collins
By Jim CollinsFundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization's success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they've learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.
Book details
- Paperback
- 342 pages
- English
- 0060516402
- 9780060516406
About Jim Collins
jim collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can be Read More about Jim Collins
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