Everything You Should Know About Public Relations book by Anthony Davis
Everything You Should Know About Public Relations book by Anthony Davis
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of hype and mistrust? Published By Kogan Page Publishers on 2003
Book Specifications
Format:
Paperback
Pages:
298 pages
Language:
English
ISBN10:
0749439254
ISBN13:
9780749439255
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Everything You Should Know About Public Relations book by Anthony Davis
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