Marketing by James L. Burrow
By James L. BurrowWhy settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world-integrated, strategic, always changing.
Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.
Book details
- Hardcover
- 666 pages
- English
- 0538440961
- 9780538440967
About James L. Burrow
sir james burrow prs fsa, was a legal reporter at inner temple, london, and was vice president and twice briefly president of the royal society. he was kni Read More about James L. Burrow
More Books By James L. Burrow
People who bought this also bought
Identity: The Demand for Dignity and the Politics of Resentment book by Francis Fukuyama
Talk on the Wild Side: The Untameable Nature of Language book by Lane Greene
Planted with a Purpose: God Turns Pressure into Power book by T. D. Jakes
Success Is a Choice: Ten Steps to Overachieving in Business and Life book by Rick Pitino
Single, Married, Separated, and Life After Divorce book by Myles Munroe
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World book by Tom Wright , Bradley Hope
Stepping Up - Bible Study Book : A Journey Through the Psalms of Ascent
Seven Things That Steal Your Joy: Overcoming the Obstacles to Your Happiness book by Joyce Meyer
Als-Lou Gehrig's Disease (Diseases and People) book by Mary Dodson Wade
Mark Twain A to Z: The Essential Reference to His Life and Writings
Christ In Church Leadership-A Handbook for Elders and Pastors book by Paul Winslow
Winnie and Nelson: Portrait of a Marriage book by Jonny Steinberg
The Stranger Beside Me: Ted Bundy: The Shocking Inside Story book by Ann Rule
Making and Breaking States in Africa: The Somali Experience book by Ioan M. Lewis
Understanding the Holy Land: Answering Questions about the Israeli-Palestinian Conflict Book by Mitch Frank
The Science of Self-Realization book by A. C. Bhaktivedanta Swami Prabhupada