Marketing by James L. Burrow
By James L. BurrowWhy settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world-integrated, strategic, always changing.
Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.
Book details
- Hardcover
- 666 pages
- English
- 0538440961
- 9780538440967
About James L. Burrow
sir james burrow prs fsa, was a legal reporter at inner temple, london, and was vice president and twice briefly president of the royal society. he was kni Read More about James L. Burrow
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