The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
By Malcolm GladwellThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Book details
- Paperback
- 301 pages
- English
- 0316346624
- 9780316346627
About Malcolm Gladwell
malcolm gladwell has been a staff writer at the new yorker since 1996. he is the author of the tipping point, blink, outliers, and what the dog saw. prior Read More about Malcolm Gladwell
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