The X in CX: How to Deliver Customer Experience That Sticks book by Sunny Bindra

Bring the X factor to customer experience

Whatever you sell, customers are the driving force behind every business success—without happy customers, there’s no business. So it’s essential that brands have interactions that are memorable for all the right reasons.

In The X in CX, “CEO whisperer” Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:Boss It, starting CX from the top of your organization
Humanize It, keeping empathy central to your mindset
Digitize It, using tech to your advantage
Jazz It, staying creative at every turn

With The X in CX, you’ll understand where great CX comes from—and how to deliver it yourself, every time.