Alpha Dogs book by James Harding

Alpha Dogs tells the gripping story of the remarkable group of men who invented modern politics and turned 'spin' into a global phenomenon. David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of the men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world. 'Fascinating' Peter Preston, Observer 'As an analysis of one of the prime unseen forces behind modern politics, Alpha Dogs is an unremittingly rich source of entertainment.' Jonathan O'Brien, Sunday Business Post 'Alpha Dogs holds the reader's attention like the most deliciously odious political attack ad. Fortunately, the book is also honest and perceptive.' The Economist Published By Atlantic on 2009-06-01