Direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple--by breaking everything down into a clear, step-by-step process.

There's something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You'll discover:

How to build a powerful sales message that makes money
Secrets of headlines that all but force prospects to read your message 
Easy shortcuts to creating profitable bullet points 
Negative optism: a revolutionary new way to create empathy with prospects 
Stories that boost sales--how to write them, step-by-step 
Insider secrets for "amping up" the emotional power of your copy
How to put it all together to build trust in prospects and close the sale 

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.