Corporate Communication book by Paul A. Argenti
By Paul A. ArgentiCorporate Communication book by Paul A. Argenti
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. Published By McGraw-Hill Education on 2012-09-04
Book details
- Paperback
- 328 pages
- English
- 0073403172
- 9780073403175
About Paul A. Argenti
paul argenti is professor of management and corporate communication at the tuck school of business at dartmouth college. both "the wall street journal" and Read More about Paul A. Argenti
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