Mordecai's handbook is especially helpful for those publicists and self-publishers wanting to market books around the globe to libraries; in newspapers, syndicates, and newswires; in magazines, E-zines, and newsletters; and on radio, TV and Websites. She provides specific tips on selling e-books and print-on-demand books, and on selling foreign rights and foreign trade shows. Appendices furnish myriad international writer, publisher, and multimedia resources and associations; lists of bookstores and catalogs collections; and a list of distributors and wholesalers.