Permission Marketing book by Seth Godin
By Seth GodinPermission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers) book by Seth Godin
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.
Book details
- Paperback
- 256 pages
- English
- 0684856360
- 9780684856360
About Seth Godin
seth godin is a bestselling author, entrepreneur and agent of change.godin is author of ten books that have been bestsellers around the world, and he is al Read More about Seth Godin
More Books By Seth Godin
The Song of Significance: A New Manifesto for Teams book by Seth Godin
New Book
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas book by Seth Godin
New Book
The Icarus Deception: How High Will You Fly? book by Seth Godin
New Book
The Dip: A Little Book That Teaches You When to Quit book by Seth Godin
New Book
This is Marketing: You Can't Be Seen Until You Learn To See
New Book
People who bought this also bought
How to Rig an Election book by Nic Cheeseman , Brian Klaas
New Book
The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market book by Joseph F. Coughlin
New Book
The School of Life: An Emotional Education book by Alain de Botton
New Book
Do Humankind's Best Days Lie Ahead?: The Munk Debates by Steven Pinker
New Book
You Can You Will: 8 Undeniable Qualities of a Winner book by Joel Osteen
New Book
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations book by Thomas L. Friedman
New Book
Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness book by Peter Godfrey-Smith
New Book
Frida: The Biography of Frida Kahl book by Hayden Herrera
New Book
The Mindful Mother: A Practical and Spiritual Guide to Enjoying Pregnancy, Birth and Beyond with Mindfulness book by Naomi Chunilal
New Book
Where God Was Born: A Daring Adventure Through the Bible's Greatest Stories book by Bruce Feiler
New Book
Strategies for a Successful Marriage book by E. Glenn Wagner
Like New
The Search for Africa: History, Culture, Politics book by Basil Davidson
New Book
The History of Sexuality: 2: The Use of Pleasure book by Michel Foucault
New Book
The World for Sale: Money, Power and the Traders Who Barter the Earth?s Resources book by Javier Blas
New Book
A Poisonous Thorn in Our Hearts: Sudan and South Sudan's Bitter and Incomplete Divorce book by James Copnall
New Book
Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals book by Brian Tracy
New Book
Change Your Brain, Change Your Life : The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems book by Daniel G. Amen
New Book
Dear Madam President: An Open Letter to the Women Who Will Run the World book by Jennifer Palmieri
New Book
Shabono: A Visit to a Remote and Magical World in the South American Rain Forest book by Florinda Donner
Used Book
Money and Power: How Goldman Sachs Came to Rule the World book by William D. Cohan
New Book
T Is for Transformation: Unleash the 7 Superpowers to Help You Dig Deeper, Feel Stronger, and Live Your Best Life book by Shaun T
New Book
Martin Luther King, Jr., on Leadership: Inspiration and Wisdom for Challenging Times
New Book
How to Be an Adult in Relationships: The Five Keys to Mindful Loving book by David Richo
New Book
Zanzibar Plan for the Hist Stone House book by Francesco Siravo
New Book
Developing the Leaders Around You: How to Help Others Reach Their Full Potential book by John C. Maxwell
New Book
Taming Your Gremlin: A Surprisingly Simple Method for Getting Out of Your Own Way
Used Book
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
Used Book
Side Hustle : Build a Side Business and Make Extra Money - Without Quitting Your Day Job book by Chris Guillebeau
New Book
Gut Feelings: Short Cuts to Better Decision Making book by Gerd Gigerenzer
New Book
HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads)
New Book
Six Days: How the 1967 War Shaped the Middle East book by Jeremy Bowen
New Book
Wait For Me: Rediscovering the Joy of Purity in Romance book by Rebecca St. James
Used Book