Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple book by Leander Kahney
By Leander KahneyInside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple book by Leander Kahney
It is hard to believe that the same man revolutionised computers in the 1970's and 80's (with the Apple II and the Mac), animated movies in the 1990's (with Pixar), and put digital music on the map in the 2000's (with the iPod and iTunes). Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success. In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part biography and part leadership guide, and impossible to put down.
Book details
- Paperback
- 294 pages
- English
- 1843549123
- 9781843549123
About Leander Kahney
leander kahney is the news editor for wired.com and primary author of the cult of mac blog. he is also the author of two acclaimed books, the cult of mac a Read More about Leander Kahney
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